Program Schedule
Wednesday, April 27 12:30-3:30 p.m. - Quick Start Leadership Program 4-5:30 p.m. - PRSA Western District Board Meeting 5:30-7:30 p.m. - Conference Opening Reception and Book Signing Party
Thursday, April 28 7:30-8 a.m. - Registration and Breakfast Buffet 8-8:30 a.m. - Welcome and Opening Remarks 8:30-9:45 a.m. - Morning Keynote "Unleashing the Power of Culture" Donovan Roberson, Cultural Evangelist, Zappos.com
10-10:45 a.m. - Plenary Session "Guiding Your Company's Social Media Policies: The Good, The Bad, and What I Learned to Avoid the Ugly" Karen Wickre, Senior Manager Corporate Communications, Google
10:45-11 a.m. - Break
11 a.m.-Noon - Breakout Sessions "Integrated Marketing to a Diverse Audience" Peter O'Neill, Corporate Director of Public Relations, R+R Partners Fletcher Whitwell, Corporate Director of Advertising, R&R
"Creating a Successful Online News Room" (Check out Pete's video preview of the presentation!) Pete Codella, APR, President, Codella Marketing Sally Falkow, APR, PRESSFeed
"Developing a Mobile Media Strategy for your PR Objectives" Brian DeLong, Ideavise, Mobile Media Applications 12:15-1:45 p.m. - Luncheon Keynote "Navigating the Absurdities: Politics, Politicians and Modern Media" Ken Rudin, National Political Editor, National Public Radio
2-3 p.m. - Breakout Sessions "Carefully Marketing Your Client's Green Side" Craig Ruark, LEED AP+, Nevada By Design Denis Wolcott, APR, The Wolcott Company
"Gen X, Y and Z: Bridging the Generational Divide"
(Check out Derek's video preview of the presentatio Derek Schoen, Social Media Specialist, Aria Resort Molly Ancell, "O" Publicist, Cirque du Soleil Georgeann Pizzi, Account Executive, Mass Media Corporate Communications
"Business, Legal and PR Issues in the Intenet 2.0 Era" Mark Tratos, Shareholder, Greenberg Traurig
"Beyond Pretty: Making the Most of Your Design and Printing Partnerships" Victor Rodriguez, eurie creative Rob Madison, Graphics West
3-3:30 p.m. - Break 3:30-4:30 p.m. - Breakout Sessions "The Barcelona Principles: The New Standard in PR Measurement" K.C. Brown, Senior Vice President of Analysis Services, Cision
"Pulling Out the Red Carpet for Organizational Changes" Karen McCarthy, President., M5 Public Relations
Organized Crime Vegas Style: Where It's a Crime If You're NOT Organized" Brenda Prinzavalli, Owner, Prinzavalli Balanced Organizing Solutions
"The Future of Media: Hyperactive. Hyperlocal. Hyperengaged." Johna Burke, Senior Vice President, BurrellesLuce
6-10 p.m. - Networking Dine-Around Event (optional) Join your PR colleagues for dinner at one of four restaurants within the Venetian and Palazzo. We've arranged for 3-4 course meals on prix fixe menus ranging from $45-60 per person. Buy your tickets before April 21 to save your spot!
Friday, April 29 7:30-8:30 a.m. - Continental Breakfast
8:30-9:30 a.m. - Plenary Session "What Really Does Happen in Vegas: The Story Behind the Campaign" Randy Snow, Chief Strategic Officer, R&R Partners Cathy Tull, Senior Vice President of Marketing, Las Vegas Convention and Visitors Authority
9:40-10:40 a.m. - Plenary Session "Voices from the Valley: An Inside Look in to Vegas Newsrooms" Emily Neilson, 8 News NOW (CBS) Ken Ritter, Writer, Associated Press Bruce Spotleson, Group Publisher, Greenspun Media Group
10:50-Noon - Plenary Session "Trendspotting & The New Fame" Richard Laermer, CEO, RLM Public Relations and author of 2011: Trendspotting, Punk Marketing and Full Frontal PR
Please note: Topics and speaker lineup are subject to change, |
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